Raghav Mittal
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Shopify CRO Find and fix the friction between a visit and a completed checkout: product pages, collections, cart, checkout, speed, trust and tracking. Subscriptions Launch, fix or migrate Shopify subscriptions: offer design, app choice, customer portal, cancellation flows, failed-payment recovery and retention reporting. Shopify & Web Build or clean up websites that are fast, trackable, SEO-ready, and designed around how buyers actually decide. Shopify Automation Connect Shopify orders, customers, inventory, fulfilment, support, subscriptions, and reporting so your team spends less time moving the same information. SEO & UX Find the crawl, speed, mobile, UX, and conversion issues that stop good pages from ranking or turning traffic into leads. AI Workflows Use AI practically inside business workflows: Excel analysis, PPT reporting, SOPs, dashboards, content, and team documentation. Automation Replace manual follow-ups, spreadsheet relays, and status chasing with trigger-based systems that move work automatically. CRM Systems Turn your CRM from a contact database into an operating system for pipeline, ownership, follow-up, and reporting. Lead Systems Capture, qualify, assign, and follow up with leads across forms, CRM, WhatsApp, email, and sales teams. GST + Tally Connect the work between sales, invoices, GST review, Tally, reconciliation, and management reporting so finance operations have fewer blind spots. View all servicesBrowse the complete delivery bench →
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Subscriptions, retention and LTV

Shopify Subscription Growth

I help Shopify brands build subscription programmes that customers keep. That covers choosing between Shopify Subscriptions, Recharge, Loop, Skio and similar apps, designing the subscribe-and-save offer, fixing the customer portal and cancellation flow, recovering failed payments, and migrating subscribers between apps without losing them. The Night Marketer team handles implementation.

Discuss my subscriptions See how the work moves
Website conversion review desk with an ecommerce box, wireframes, and laptop
One accountable lead.Strategy, build, team coordination, and a system your people can operate.
Clear ownershipUseful documentationHuman review where it matters

The pattern behind the request

The work looks scattered. The underlying problem is usually very specific.

01
People arrive but do not know what to do next
02
Mobile pages make high-intent users work too hard
03
Tracking cannot explain where interest turns into drop-off

What this service makes easier

Launch, fix or migrate Shopify subscriptions: offer design, app choice, customer portal, cancellation flows, failed-payment recovery and retention reporting.

  • A subscription offer designed around your margins, reorder cycle and product type
  • The right subscription app for your stack, with a clear reason for the choice
  • Cancellation and pause flows that save customers who would otherwise leave
  • Failed-payment recovery (dunning) that recovers revenue without spamming customers
  • Retention and churn reporting the team can act on each month

A clear path, not a black box

From “we need help” to a working next step.

You stay close to the important decisions without becoming the project manager for every specialist. The process is deliberately practical: understand, shape, prove, hand over.

01 Diagnose

Find the actual constraint.

We start with the current workflow, the data that enters it, the people who touch it, and the point where useful work starts waiting.

02 Architect

Make the working path visible.

The right path may be a cleaner process, a connector, a page change, a CRM rule, or a focused build. The design makes ownership and exceptions explicit.

03 Deliver

Build, test, and hand it over cleanly.

We prove the important scenarios, document the operating rhythm, and leave your team with a system they can actually run.

What gets built

A useful system is more than a tool connection.

The implementation is shaped around how work needs to move in your business. That means decisions, exceptions, data quality, and team adoption get attention alongside the actual build.

landing and product-page journeys search, UX, and conversion friction measurement and launch QA
  1. 01
    Subscription programme audit or launch plan

    We make the current state legible before deciding what deserves to change.

  2. 02
    App selection or migration plan with a subscriber-safe cutover checklist

    The rules, inputs, owners, and tools are arranged around the outcome rather than a generic template.

  3. 03
    Product page, portal and cancellation-flow UX changes

    The build is checked against the real moments where work normally breaks down.

  4. 04
    Dunning and lifecycle messaging setup

    Your team gets the operating notes needed to keep the work moving after handover.

  5. 05
    Retention dashboard and review cadence

    Your team gets the operating notes needed to keep the work moving after handover.

Raghav Mittal, consultant and solutions architect
Raghav Mittal · The Night Marketer delivery bench

Direct access, execution depth

You get one person to own the outcome, backed by a team that can make it real.

I diagnose the problem and stay responsible for the path to delivery. When the work needs design, engineering, SEO, automation, or specialist support, The Night Marketer team adds depth without making you coordinate the room.

  • A concrete scope before a long project starts
  • Decisions and exceptions documented as the work takes shape
  • Testing and handover built into delivery, not left for the end
Bring the bottleneck

Common questions

Useful answers before we talk.

Which Shopify subscription app should we use?

It depends on your plan, catalogue, bundles, portal needs and budget. Shopify Subscriptions suits simple programmes; Recharge, Loop and Skio add more control over portals, flows and retention tooling. We compare them against your actual requirements before recommending one.

Can you migrate our subscribers to a different app?

Yes. A migration needs a tested plan for payment methods, billing dates, discounts and customer communication. We run a staged cutover with reconciliation so subscribers are not double-charged or lost.

How do you reduce subscription churn?

We look at why people cancel, then fix the causes: offer fit, delivery frequency, portal friction, and payment failures. Pause, skip and swap options in the cancellation flow often keep customers who only needed flexibility.

Do you work with brands outside India?

Yes. We work with Shopify brands worldwide and schedule calls to fit your time zone.