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Insights Archive
The Automation & Ops Frameworks.

Direct, structural breakdowns on scaling e-commerce, auditing media spend, and implementing lightweight API loops. No generic marketing jargon.

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AUTOMATION
The Cost of Human Glue: Why Your ₹10Cr Business is Leaking Margin
May 24, 2026 8 min read
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Free Shopify revenue audit

Find what is costing your store sales.

Not an automated PDF. I review your store myself: product pages, collections, cart and checkout on mobile and desktop, page speed and Core Web Vitals, tracking, and technical SEO. You get the issues ranked by likely revenue impact, with what to fix first.

LIVE AUDIT EMULATOR SHELL v3.1 STATUS: RUNNING
Raghav Mittal discussing an audit with a business owner
Bespoke Deliverables

What is included in Raghav's Structural Assessment:

Organic Visibility Architecture

I verify crawl path restrictions, semantic XML schematics, metadata canonical indexes, and mobile-responsiveness patterns to pinpoint exact ranking drop-offs.

Real-Device Core Web Vitals

Analysis of Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) thresholds on standard mid-range mobile viewports where most Indian buyers abandon shopping carts.

High-Impact UX Friction Analysis

A cognitive walk-through tracking checkout forms, error recovery inputs, and CTA contrast balances, revealing exact points of conversion drop-offs.