Raghav Mittal
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Shopify CRO Find and fix the friction between a visit and a completed checkout: product pages, collections, cart, checkout, speed, trust and tracking. Subscriptions Launch, fix or migrate Shopify subscriptions: offer design, app choice, customer portal, cancellation flows, failed-payment recovery and retention reporting. Shopify & Web Build or clean up websites that are fast, trackable, SEO-ready, and designed around how buyers actually decide. Shopify Automation Connect Shopify orders, customers, inventory, fulfilment, support, subscriptions, and reporting so your team spends less time moving the same information. SEO & UX Find the crawl, speed, mobile, UX, and conversion issues that stop good pages from ranking or turning traffic into leads. AI Workflows Use AI practically inside business workflows: Excel analysis, PPT reporting, SOPs, dashboards, content, and team documentation. Automation Replace manual follow-ups, spreadsheet relays, and status chasing with trigger-based systems that move work automatically. CRM Systems Turn your CRM from a contact database into an operating system for pipeline, ownership, follow-up, and reporting. Lead Systems Capture, qualify, assign, and follow up with leads across forms, CRM, WhatsApp, email, and sales teams. GST + Tally Connect the work between sales, invoices, GST review, Tally, reconciliation, and management reporting so finance operations have fewer blind spots. TallyPrime Integration Connect approved orders, invoices, inventory and customer records to TallyPrime with maintained mappings, confirmed results and reconciliation. Tally TDL Development Adapt the work inside TallyPrime with scoped TDL fields, validations, reports and document layouts, tested against your installed release. Shopify + Tally Connect Shopify orders, payments and refunds to Tally with clear stock ownership, approved accounting mappings and daily reconciliation. Distribution Software Connect buyer catalogues, tier pricing, purchase orders, warehouse tasks and stock movements in one distribution application. How we workScope, review and first-milestone payment View all servicesBrowse the complete delivery bench →
Blueprints → Work → Blog → Free Audit → Book a strategy call
Services

Shopify growth, and the systems behind it.

Conversion rate, order value and subscriptions come first. Behind them sit the builds, automation, SEO and CRM that keep a store running. I lead the work; The Night Marketer, a Shopify Select Partner, ships it.

The Night Marketer was founded in 2015 and has served 450+ brands.

Tell me where the work is stuck
Operations workbench with a workflow map and laptop
Not a disconnected menu of skills.One accountable lead, with the right mix of strategy, implementation, and specialist depth behind the work.

Where to start

Start with the problem you need to solve.

For Shopify brands, CRO improves the buying journey, subscriptions support repeat purchase, and automation connects orders, fulfilment and accounts. For manufacturers and distributors, dedicated Tally and distribution services address factory records, dealer ordering and warehouse work. Choose the problem and the business context first; each service explains the scope and next step.

Automation & operations

The work that keeps leads, teams, data, and decisions moving without the follow-up chase.

Growth & conversion

Shopify conversion improvements, subscription retention, storefront builds and the measurement behind them.

Finance workflows

TallyPrime integrations, TDL customisation, Shopify accounting handoffs, GST review and reconciliation.

Explore by region

Accounting, Tally and Shopify workflows for your team.

Review scoped offers for India, Delhi NCR, Mumbai, Bengaluru. Based in New Delhi, with remote delivery across India.

Explore regional services

Review a first milestone before payment.

Agree a small deliverable, fee and acceptance checks in writing. Review the work, pay after acceptance and decide whether to continue. Remote delivery in English, led by Raghav with The Night Marketer.

Bring the real version

Not sure which service fits?

Share the current workflow, what is being repeated, and the outcome you need. I will help you identify a useful first move.

Map my bottleneck