Raghav Mittal
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Automation Replace manual follow-ups, spreadsheet relays, and status chasing with trigger-based systems that move work automatically. CRM Systems Turn your CRM from a contact database into an operating system for pipeline, ownership, follow-up, and reporting. SEO & UX Find the crawl, speed, mobile, UX, and conversion issues that stop good pages from ranking or turning traffic into leads. Shopify & Web Build or clean up websites that are fast, trackable, SEO-ready, and designed around how buyers actually decide. Shopify Automation Connect Shopify orders, customers, inventory, fulfilment, support, subscriptions, and reporting so your team spends less time moving the same information. AI Workflows Use AI practically inside business workflows: Excel analysis, PPT reporting, SOPs, dashboards, content, and team documentation. Lead Systems Capture, qualify, assign, and follow up with leads across forms, CRM, WhatsApp, email, and sales teams. GST Automation Reduce repetitive GST data work by connecting invoices, sales channels, approvals, reconciliation checks, and reporting into a workflow your team can actually operate. Tally Automation Make Tally and TallyPrime part of a reliable operating workflow for invoices, ledgers, receivables, reports, approvals, and data handoffs. GST + Tally Connect the work between sales, invoices, GST review, Tally, reconciliation, and management reporting so finance operations have fewer blind spots. View all servicesBrowse the complete delivery bench →
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Lead routing and follow-up

WhatsApp, Lead Routing & Follow-up Systems

The fastest way to lose revenue is to let a good lead wait for someone to remember it exists.

I build lead-response systems that connect forms, ads, landing pages, CRM, WhatsApp alerts, and follow-up accountability.

Operations desk with workflow notebook, laptop, and working documents
One accountable lead.Strategy, build, team coordination, and a system your people can operate.
Clear ownershipUseful documentationHuman review where it matters

The pattern behind the request

The work looks scattered. The underlying problem is usually very specific.

01
A useful task waits for someone to remember it
02
Teams relay the same information through several tools
03
A founder has to chase status to learn what is happening

What this service makes easier

Capture, qualify, assign, and follow up with leads across forms, CRM, WhatsApp, email, and sales teams.

  • Instant lead capture from landing pages, forms, ads, and campaigns
  • Routing by source, interest, geography, budget, or business rule
  • WhatsApp, email, and CRM alerts with clear owner assignment
  • Follow-up tracking so no lead silently dies

A clear path, not a black box

From “we need help” to a working next step.

You stay close to the important decisions without becoming the project manager for every specialist. The process is deliberately practical: understand, shape, prove, hand over.

01 Diagnose

Find the actual constraint.

We start with the current workflow, the data that enters it, the people who touch it, and the point where useful work starts waiting.

02 Architect

Make the working path visible.

The right path may be a cleaner process, a connector, a page change, a CRM rule, or a focused build. The design makes ownership and exceptions explicit.

03 Deliver

Build, test, and hand it over cleanly.

We prove the important scenarios, document the operating rhythm, and leave your team with a system they can actually run.

What gets built

A useful system is more than a tool connection.

The implementation is shaped around how work needs to move in your business. That means decisions, exceptions, data quality, and team adoption get attention alongside the actual build.

handoffs between people and tools ownership, rules, and exception paths a repeatable way to measure the work
  1. 01
    Lead source and routing map

    We make the current state legible before deciding what deserves to change.

  2. 02
    Form, CRM, WhatsApp, and alert integration

    The rules, inputs, owners, and tools are arranged around the outcome rather than a generic template.

  3. 03
    Follow-up workflow and status rules

    The build is checked against the real moments where work normally breaks down.

  4. 04
    Lead dashboard and QA checks

    Your team gets the operating notes needed to keep the work moving after handover.

Raghav Mittal, consultant and solutions architect
Raghav Mittal · The Night Marketer delivery bench

Direct access, execution depth

You get one person to own the outcome, backed by a team that can make it real.

I diagnose the problem and stay responsible for the path to delivery. When the work needs design, engineering, SEO, automation, or specialist support, The Night Marketer team adds depth without making you coordinate the room.

  • A concrete scope before a long project starts
  • Decisions and exceptions documented as the work takes shape
  • Testing and handover built into delivery, not left for the end
Bring the bottleneck

Where this can go

Start with the work that is slowing everyone else down.

The right first move may be a focused audit, a workflow map, a pilot, or a wider implementation. We decide that from the real operating context, not a menu of pre-packaged tasks.

Keep exploring

Useful automation playbooks and field notes before you choose the tools.

These are practical reads for understanding the job, asking better questions, and spotting the risks that are easy to miss in a first call.