Raghav Mittal
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SEO and conversion friction

Technical SEO & UX Audits

I review the technical and human path together: indexability, page structure, mobile layout, CTA clarity, tracking, and conversion friction.

Website conversion review desk with an ecommerce box, wireframes, and laptop
One accountable lead.Strategy, build, team coordination, and a system your people can operate.
Clear ownershipUseful documentationHuman review where it matters

The pattern behind the request

The work looks scattered. The underlying problem is usually very specific.

01
People arrive but do not know what to do next
02
Mobile pages make high-intent users work too hard
03
Tracking cannot explain where interest turns into drop-off

What this service makes easier

Find the crawl, speed, mobile, UX, and conversion issues that stop good pages from ranking or turning traffic into leads.

  • Clear technical SEO fixes across canonicals, sitemap, schema, and page templates
  • Mobile UX and layout issues caught before they hurt trust
  • CTA and form recommendations based on user intent
  • Priority roadmap for fixes that can move traffic and conversion

A clear path, not a black box

From “we need help” to a working next step.

You stay close to the important decisions without becoming the project manager for every specialist. The process is deliberately practical: understand, shape, prove, hand over.

01 Diagnose

Find the actual constraint.

We start with the current workflow, the data that enters it, the people who touch it, and the point where useful work starts waiting.

02 Architect

Make the working path visible.

The right path may be a cleaner process, a connector, a page change, a CRM rule, or a focused build. The design makes ownership and exceptions explicit.

03 Deliver

Build, test, and hand it over cleanly.

We prove the important scenarios, document the operating rhythm, and leave your team with a system they can actually run.

What gets built

A useful system is more than a tool connection.

The implementation is shaped around how work needs to move in your business. That means decisions, exceptions, data quality, and team adoption get attention alongside the actual build.

landing and product-page journeys search, UX, and conversion friction measurement and launch QA
  1. 01
    Technical SEO crawl review

    We make the current state legible before deciding what deserves to change.

  2. 02
    Mobile UX and conversion audit

    The rules, inputs, owners, and tools are arranged around the outcome rather than a generic template.

  3. 03
    Analytics and tracking sanity check

    The build is checked against the real moments where work normally breaks down.

  4. 04
    Prioritized implementation roadmap

    Your team gets the operating notes needed to keep the work moving after handover.

Raghav Mittal, consultant and solutions architect
Raghav Mittal · The Night Marketer delivery bench

Direct access, execution depth

You get one person to own the outcome, backed by a team that can make it real.

I diagnose the problem and stay responsible for the path to delivery. When the work needs design, engineering, SEO, automation, or specialist support, The Night Marketer team adds depth without making you coordinate the room.

  • A concrete scope before a long project starts
  • Decisions and exceptions documented as the work takes shape
  • Testing and handover built into delivery, not left for the end
Bring the bottleneck

Where this can go

Start with the work that is slowing everyone else down.

The right first move may be a focused audit, a workflow map, a pilot, or a wider implementation. We decide that from the real operating context, not a menu of pre-packaged tasks.

Keep exploring

Useful automation playbooks and field notes before you choose the tools.

These are practical reads for understanding the job, asking better questions, and spotting the risks that are easy to miss in a first call.