Shopify CRO and revenue consultant. Founder of The Night Marketer.
I've spent 12+ years building and growing brands online. Through The Night Marketer, a Shopify Select Partner, we've worked with 450+ brands since 2015. Today I consult with D2C founders worldwide on conversion rate, average order value and subscription revenue, and lead the team that ships the work.
What I help with
Most brands that call me already have traffic. The problem is what happens after the click: product pages that don't answer buying questions, a cart that adds friction, a subscription programme customers cancel, or tracking nobody trusts. I find where revenue is leaking, rank the fixes by impact and effort, and make sure they get shipped and measured.
- Shopify CRO consulting: conversion audits, product page, cart and checkout UX, speed and testing.
- Subscription growth: app selection and migration, subscribe-and-save offers, cancellation flows and dunning.
- AOV and LTV: bundles, upsells, post-purchase flows and retention.
- Shopify builds and redesigns, and custom apps when an off-the-shelf app doesn't fit.
How I got here
- 2015Founded The Night Marketer in New Delhi as a digital growth agency: marketing, design and development for founder-led brands.
- 2018Became a Shopify Partner and moved the agency's focus toward ecommerce builds, conversion work and D2C growth.
- SinceBuilt and launched Shopify stores, conversion programmes and subscription setups for brands in India and abroad, and built SaaS products of our own, including Charcha, a WhatsApp communication product.
- TodayThe Night Marketer is a Shopify Select Partner. My own role is consulting: diagnosing where a brand's revenue is stuck and leading the team that fixes it.
How engagements work
I'm the consulting lead and your single point of accountability. The Night Marketer team does the design, development, analytics and testing. Engagements usually start with a diagnostic or audit, so we agree on the problem, the baseline and what success looks like before anything is built. If your own developer or agency will do the build, I can hand over a prioritised backlog and review their work instead.
We work with brands worldwide. Calls are scheduled to suit your time zone, and progress is tracked in writing so nothing depends on a meeting.
Some of the brands we've worked with
Verify the details
A note on the blog
The blog publishes operating guides and decision frameworks. Hypothetical calculations and illustrative examples are labelled as such; they are not client performance claims. Check product capabilities against the linked documentation and your own account.
Start with a specific problem
Tell me which number you want to move (conversion rate, AOV, subscriptions or something else), what you've tried, and the tools you use. Send an enquiry or email raghav@raghavmittal.com.
A-92 Second Floor, Wazirpur Group, Industrial Area, New Delhi - 110052, India