Shopify CRO and revenue consultant. Founder of The Night Marketer.
I founded The Night Marketer in 2015. Through the agency, a Shopify Select Partner, we've worked with 450+ brands. Today I consult with D2C founders worldwide on conversion rate, average order value and subscription revenue, and lead the team that ships the work.
What I help with
Most brands that call me already have traffic. The problem is what happens after the click: product pages that don't answer buying questions, a cart that adds friction, a subscription programme customers cancel, or tracking nobody trusts. I find where revenue is leaking, rank the fixes by impact and effort, and make sure they get shipped and measured.
- Shopify CRO consulting: conversion audits, product page, cart and checkout UX, speed and testing.
- Subscription growth: app selection and migration, subscribe-and-save offers, cancellation flows and dunning.
- AOV and LTV: bundles, upsells, post-purchase flows and retention.
- Shopify builds and redesigns, and custom apps when an off-the-shelf app doesn't fit.
Automation, Tally and distribution work
I also scope business workflows for manufacturers, distributors and commerce teams. My role is to map the handoffs, agree the system boundaries and acceptance checks, and lead delivery with The Night Marketer team.
Our distribution build example explains dealer catalogue access, purchase orders, warehouse allocation and stock ledgers. It describes the implementation and the tests used to review those workflows.
For TallyPrime integrations and TDL customisation, scoping includes the installed release, company boundaries, approved mappings and recovery behaviour. The TallyPrime service includes an offline demonstration of mapping and replay checks. Live acceptance requires the client's authorised test company and finance team's review of the accounting rules.
How I got here
- 2015Founded The Night Marketer in New Delhi as a digital growth agency: marketing, design and development for founder-led brands.
- 2018Became a Shopify Partner and moved the agency's focus toward ecommerce builds, conversion work and D2C growth.
- SinceBuilt and launched Shopify stores, conversion programmes and subscription setups for brands in India and abroad, and built SaaS products of our own, including Charcha, a WhatsApp communication product.
- TodayThe Night Marketer is a Shopify Select Partner. My own role is consulting: diagnosing where a brand's revenue is stuck and leading the team that fixes it.
How engagements work
I'm the consulting lead and your single point of accountability. The Night Marketer team does the design, development, analytics and testing. Engagements usually start with a diagnostic or audit, so we agree on the problem, the baseline and what success looks like before anything is built. If your own developer or agency will do the build, I can hand over a prioritised backlog and review their work instead.
We work with brands worldwide. Calls are scheduled to suit your time zone, and progress is tracked in writing so nothing depends on a meeting.
Some of the brands we've worked with
Verify the details
A note on the blog
The blog publishes operating guides and decision frameworks. Hypothetical calculations and illustrative examples are labelled as such; they are not client performance claims. Check product capabilities against the linked documentation and your own account.
Start with a specific problem
Tell me which outcome you want to improve, where the workflow slows down, what you've tried and the tools you use. Send an enquiry or email raghav@raghavmittal.com.
A-92 Second Floor, Wazirpur Group, Industrial Area, New Delhi - 110052, India