I diagnose the bottleneck, design the automation, and lead delivery with The Night Marketer team behind me. From AI workflows and CRM routing to GST, Tally, Shopify, and finance operations, the goal is simple: less chasing, cleaner data, and work that moves.
Strategy, build, team coordination, and delivery through Raghav plus The Night Marketer execution bench.
AI is one layer. The real value comes from connecting people, data, tools, and approvals into a workflow your business can run every week.
Use AI for reporting, documents, support, analysis, and decisions with human review where it matters.
Explore AI workflows → 02Move invoice data, reconciliation checks, exceptions, approvals, and review queues into a clearer GST workflow.
See GST automation → 03Reduce repeated Tally or TallyPrime entry by connecting source data, approvals, ledgers, and reporting handoffs.
See Tally automation → 04Connect CRM, Shopify, WhatsApp, operations, finance, and reporting so the next action is visible and owned.
See automation systems →No mystery process and no project-manager maze. Explore how a messy problem moves from diagnosis to a working, measurable system.
We map the current workflow, data, ownership, and customer friction before recommending a tool, team, or build.
You work directly with me on the diagnosis, priorities, and decisions. Behind that relationship is The Night Marketer, the agency and delivery team I have built over the last 12 years.
Your job is to bring the problem and give us the context. My job is to find the right people, tools, and path, then keep ownership until the work is live and useful.
Experience across business models, industries, and problem sizes means the first conversation starts with context, not theory.
For qualified engagements, relevant client references and approved proof can be shared during the evaluation process.
Public client reviews will be added only with approved wording and attribution, so the proof on this site stays credible.
Automation is not just pasting API endpoints together. It is about building reliable workflows across AI, finance, sales, ecommerce, and operations, with clear ownership when a human decision is still needed.
Connect CRM, Shopify, Tally, GST data sources, billing tools, spreadsheets, and operational systems around the workflow your team already understands.
Route leads, invoices, approvals, exceptions, payments, and tasks using rules that match your business instead of forcing every decision through a generic tool.
Keep finance, sales, inventory, and reporting data aligned with explicit reconciliation checks and a visible trail when something does not match.
Give people useful alerts through email, WhatsApp, CRM, or dashboards so the system escalates the exception instead of hiding it in another spreadsheet.
Start with workflows tied to response time, inventory risk, fulfillment exceptions, customer value, and data quality. A useful Flow has an owner, an exception path, and a metric.
Order tags work when they express a real operational decision. Use a controlled naming system, remove stale tags, and connect every important tag to an owner or downstream action.
Automate risk triage, not the final judgment. Hold suspicious orders, collect the evidence a reviewer needs, set an SLA, and release legitimate orders quickly.
Speed, ops & scaling.
Acquisition to retention.
High-stakes systems.
Legacy digitization.
Dealer & vendor ops.
Routing & visibility.
Growth foundations.
Let's talk about it →
I started in 2013, getting my hands dirty with code, copy, and campaigns. Over the years, I realized that the tool didn't matter as much as the architecture. I've built CRMs from scratch, architected Warehouse Management Systems, and scaled quick commerce operations.
I founded The Night Marketer to handle the execution layer of complex marketing strategies, and later built Charcha, a WhatsApp SaaS product, to solve communication bottlenecks I saw repeatedly in the market.
Today, my role sits above all of it. Founders bring me their operational, marketing, or technical chaos. I diagnose it, architect the solution, and use my resources to ship it.
I'm the guy you call when the agency proposals aren't making sense and you just need the business problem solved.
One person accountable for diagnosis, architecture, and getting the right execution moving.
Thirty minutes. No decks. No sales pitches. Tell me what's breaking; I will outline exactly what I'd do to resolve it.
Lock in a highly customized, direct slots session instantly on Raghav's calendar.
Direct, structural breakdowns on scaling e-commerce, auditing media spend, and implementing lightweight API loops. No generic marketing jargon.
No generic, automated PDF report summaries. I personally examine your domain, DNS setup, technical SEO layout, Core Web Vitals, and checkout UX flow—mapping them to standard industry metrics.
I verify crawl path restrictions, semantic XML schematics, metadata canonical indexes, and mobile-responsiveness patterns to pinpoint exact ranking drop-offs.
Analysis of Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) thresholds on standard mid-range mobile viewports where most Indian buyers abandon shopping carts.
A cognitive walk-through tracking checkout forms, error recovery inputs, and CTA contrast balances, revealing exact points of conversion drop-offs.
