12+ years of experience and 450+ brands served since 2015. I'm the founder of The Night Marketer, a Shopify Select Partner. I help D2C brands worldwide lift conversion rate, AOV and subscription revenue, then my team ships the fixes.
Diagnosis and strategy from Raghav; design, development and testing through The Night Marketer.
Selected client
brands
Conversion rate, order value and repeat purchase decide what every ad rupee or dollar returns. I work on all three, with The Night Marketer team shipping the changes.
Find the friction across product pages, collections, cart and checkout, then fix it in order of revenue impact.
See Shopify CRO → 02Launch, fix or migrate subscriptions on Shopify Subscriptions, Recharge, Loop or Skio, and keep subscribers longer.
See subscription growth → 03New stores, theme rebuilds and migrations designed around how your buyers decide, with tracking ready from day one.
See Shopify builds → 04Connect orders, inventory, fulfilment, returns and customer updates so the team stops moving the same data by hand.
See Shopify automation → 05AI workflows, CRM routing, and GST and Tally handoffs for the operations behind the store.
See automation systems →It turns guesses about why visitors don't buy into a ranked list of fixes, ships them, and measures what changed.
How an engagement runs
No mystery process and no project-manager maze. Explore how a messy problem moves from diagnosis to a working, measurable system.
We map the current workflow, data, ownership, and customer friction before recommending a tool, team, or build.
You work directly with me on the diagnosis, priorities, and decisions. Behind that relationship is The Night Marketer, the agency and delivery team I have built over the last 12 years.
Your job is to bring the problem and give us the context. My job is to find the right people, tools, and path, then keep ownership until the work is live and useful.
Experience across business models, industries, and problem sizes means the first conversation starts with context, not theory.
You get direct access to Raghav plus an agency team that can add design, engineering, marketing, and operations depth when the work needs it.
A-92 Second Floor, Wazirpur Group, Industrial Area, New Delhi - 110052. Get in touch to discuss your workflow and the team your project needs.
Find our officeAutomation is not just pasting API endpoints together. It is about building reliable workflows across AI, finance, sales, ecommerce, and operations, with clear ownership when a human decision is still needed.
Connect CRM, Shopify, Tally, GST data sources, billing tools, spreadsheets, and operational systems around the workflow your team already understands.
Route leads, invoices, approvals, exceptions, payments, and tasks using rules that match your business instead of forcing every decision through a generic tool.
Keep finance, sales, inventory, and reporting data aligned with explicit reconciliation checks and a visible trail when something does not match.
Give people useful alerts through email, WhatsApp, CRM, or dashboards so the system escalates the exception instead of hiding it in another spreadsheet.
Govern product classification mappings, effective dates, and downstream changes. Keep validation separate from tax decisions and preserve historical evidence.
A practical blueprint for travel lead management: trip requirements, owner assignment, quotation versions, follow-up and booking handoffs.
How to scope a slab and block management system around identity, dimensions, location, processing, reservations and customer selection.
Speed, ops & scaling.
Acquisition to retention.
High-stakes systems.
Legacy digitization.
Dealer & vendor ops.
Routing & visibility.
Growth foundations.
Let's talk about it →
I started in 2013, getting my hands dirty with code, copy, and campaigns. Over the years, I realized that the tool didn't matter as much as the architecture. I've built CRMs from scratch, architected Warehouse Management Systems, and scaled quick commerce operations.
I founded The Night Marketer to handle the execution layer of complex marketing strategies, and later built Charcha, a WhatsApp SaaS product, to solve communication bottlenecks I saw repeatedly in the market.
Today, my role sits above all of it. Founders bring me their operational, marketing, or technical chaos. I diagnose it, architect the solution, and use my resources to ship it.
I'm the guy you call when the agency proposals aren't making sense and you just need the business problem solved.
One person accountable for diagnosis, architecture, and getting the right execution moving.
Thirty minutes. No decks. No sales pitches. Tell me what's breaking; I will outline exactly what I'd do to resolve it.
Lock in a highly customized, direct slots session instantly on Raghav's calendar.
Direct, structural breakdowns on scaling e-commerce, auditing media spend, and implementing lightweight API loops. No generic marketing jargon.
