How Raftaar reached Rs. 4 crore in sales in nine months
Summary
Raftaar is a hyperlocal quick-commerce app for groceries, daily essentials, snacks, beverages and personal care. It needed an app, a brand and a public presence that made local ordering feel fast and dependable, before any heavy advertising. The Night Marketer built the app experience, the brand, the social media presence and the launch marketing. Raftaar recorded Rs. 4 crore in sales in its first nine months.
- Problem
- A new local brand had to earn a first order without a large media budget.
- What changed
- One team built the ordering app, the brand identity, the social channels and the launch marketing together.
- Result
- Rs. 4 crore in sales in the first nine months after launch.
- Period
- First nine months after launch
What did Raftaar need at launch?
Quick commerce is a habit business: people order often, in small baskets, from whoever they trust to arrive on time. Raftaar needed the app, the brand and the customer-facing channels to say the same thing from day one, so a first order felt low-risk.
How was the app designed?
The app follows everyday ordering behaviour: find the essentials, understand the offer, and reach checkout without extra steps. The aim was a practical experience that supports repeat local use.
What marketing supported the launch?
Social media and basic marketing kept the brand visible while the product and operations matured. This was not a paid-media-heavy launch. The work centred on one consistent brand across the app, social channels and customer touchpoints.
What did we learn?
A quick-commerce launch needs more than an ordering screen. Clear category discovery, a dependable local position and a recognisable brand are what make the first order feel safe.
Early growth does not always need a large media budget. A solid product and coordinated brand, social and marketing work can carry the first months.
What do these numbers show, and what don't they?
- The sales figure is Raftaar's total for its first nine months, as reported in the agency's published case study.
- It reflects the whole business: product range, pricing, delivery operations and the team, not only the app and brand work.
- Order counts, repeat rate and marketing spend have not been published.
Who did the work?
Delivered by The Night Marketer, the agency I founded and lead. I work with founders on the diagnosis and priorities; the agency's designers and developers build and test the changes. More about how that works.
The agency's own write-up, with screens from the project, is on thenightmarketer.com.